But members of Silicon Valley's digerati have already joined the fan club.
"It's where the cool kids are and hopefully over time that'll translate to everybody," said Auren Hoffman, CEO of Internet startup Rapleaf and an investor in Socializr.
Left to right--Mark Brooks, founder of and directer of events for Friendster Exposed (parties), Steve Kingsley-Jones, host at Friendster Exposed, and Jonathan Abrams, founder of Friendster. LIZ HAFALIA / The Chronicle Ran on: Jonathan Abrams is founder and chairman of Friendster.
CAT MANDATORY CREDIT FOR PHOTOG AND SF CHRONICLE/NO SALES-MAGS OUT less FRIENDSTER19011Friendster is a south bay online dating site in which users draw from your personal network. He invested in two restaurants in the city's Marina neighborhood, Mamacita and Umami.
And he's retained control of the company, doing much of the work himself, from developing to handling his own public relations.Jonathan Abrams kickstarted the social networking trend when he ...more FRIENDSTER19011Friendster is a south bay online dating site in which users draw from your personal network.But while Evite limits users to its templates, on Socializr, they can personalize their invitations with music and videos -- similar to My Space -- and make their own designs and share them.
Members can also create their own profiles, built by incorporating the social networks they're already part of.
Somewhere along the way, however, Friendster lost its mojo and all the cool kids headed to the bigger, badder party next door: My Space.